lucky the card game

lucky is a self-directed branding and product design project that blends nostalgia with modern social dynamics. i conceptualised, designed, and produced the game from start to finish including gameplay mechanics, brand identity, packaging, and 3d-printed components. inspired by y2k aesthetics and gen z culture, lucky encourages in person connection through fast-paced, chaotic fun. this project showcases my skills in brand development, packaging design, creative direction, and hands on prototyping.